“We’re avid users of RapidMiner,” said Parsa Ghaffari, founder of AYLIEN. The AYLIEN extension includes sentiment analysis, text categorization and the ability to extract entities from, such as keywords, names, places, organizations, monetary values and percentage values from text, and do it at scale. Now it is not just more data, but bringing together answers by understanding structured and unstructured data. This makes sense of the big data revolution, Mierswa added. The amount of data is so much bigger - no one can read all the FaceBook and Twitter feeds.” Today if you have problems with a product you tell your friends, which in 2015 means you put it on social media. “They started monitoring FaceBook, Twitter and forums for people suffering from diabetes to see what patients need and if they are having problems with the products. Sanofi, the pharmaceutical firm, used RapidMiner to figure out what patients were saying about a new insulin pen. It can be useful to see if there are new trends, do we need to improve our product line quickly and if so, how? Sentiment analysis can be much more than positive or negative - you can use it to understand your product, your users and your competitors without the need to read all those texts and social media.” “Sentiment analysis is valuable, and you can get results much faster. Working together, RapidMiner and AYLIEN can undertake fast sentiment analysis, he said. A very negative sentence inside something that is otherwise very positive, like a product review, is apt to be ironic and positive.”ĪYLIEN can also summarize long documents, he added. You need to understand the context of the text, you need to get the tonality right. It is very difficult if you are not in a conversation -even by phone irony is much more difficult to understand. But think about irony, something most human beings have difficulty understanding. If you are checking everything your customers are saying about you, you would like to know what they think.
Does aylien still work on rapidminer studio software#
The software can read a news article and say the author is positive or negative.
Within a few days of AYLIEN’s release its tool was downloaded thousands of times, he added, offering an example of how textual analysis and statistical analysis together can produce better results. That’s the whole idea of this open source community where people are doing something cool and innovative and you can plug it in.” “They presented this extension and I thought that was very, very powerful, so we discussed a partnership.
“It was almost coming out of the blue, which is the great thing in open source,” said Mierswa. The AYLIEN extension for RapidMiner was announced at RapidMiner Wisdom, the annual RapidMiner conference, at the beginning of September.
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